Wānaka Quarterly Visitor Data Snapshot October

The Lake Wānaka Tourism's Quarterly Visitor Data Snapshots aim to provide members with access to topline information about the prior quarter’s performance. These insights have been gathered from the LWT Visitor Insights Dashboard. The Visitor Insights Dashboard provides members and stakeholders access to clear visitor data and RTO led research, supporting informed business decision making.

New: Visitor Economy Insights Resource Year Ending December 2024
This resource provides a summary of key visitor economy statistics, data and insights as at year ending December 2024. The data and statistics used in this resource are gathered from a range of locations and data sources. This resource can be found on the Insights & Research page of the Visitor Insights Dashboard or in the link below.

Access the latest Visitor Economy Insights Resource for year ending December 2024.

October - December 2024 (Q2 FY24-25) Overview
Between October and December 2024, Wānaka’s visitor expenditure reached $81million, marking a 12% increase compared to the same period in 2023. International spending saw a significant 25% rise, while domestic expenditure also grew by 3%.

Commercial accommodation guest nights increased by 5% year-on-year, with average occupancy rates recorded at 40% in October, 47% in November, and peaking at 56% in December.

During this period, Wānaka welcomed nearly 950,000 cumulative visitor days, with the domestic market contributing 66% of these. Visitor satisfaction also improved, with Net Promoter Scores (NPS) averaging 72 over the past year and rising to 77 in the last three months—well above the New Zealand average.

Note: expenditure figures aren't inflation-adjusted.

VISITOR EXPERIENCE
The Visitor Experience Survey is a survey of visitors to the Queenstown Lakes district. The results are shared quarterly and outline a variety of experience aspects including; visitor motivations, connection with people and place, activities/attractions, net promoter score, and overall visitor experience satisfaction. The Visitor Experience Survey is Destination Queenstown and Lake Wānaka Tourism's collaborative research initiative facilitated by tourism research experts Angus & Associates.

VISITATION - CUMULATIVE VISITOR ESTIMATES
The cumulative visitor estimates represent the total number of daily visitors counted over a specific period of time - usually a month or quarter, regardless of whether visitors stay for multiple days. For example, if someone visits for three days, they are counted three times in the cumulative estimate. Note: Vistr is currently investigating issues that may be leading to an understatement of international visitor counts in recent data (July - November 2024) which could be leading to an exaggerated vs prior year declines. The absolute international visitor counts and vs prior year metrics should be interpreted with caution. Further information.

Content Disclaimer: The content contained within this email is current at the time of publishing and has been gathered from the latest information available to LWT and DQ. This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please contact us. Any unauthorised use, distribution or copying of the contents is prohibited.

Insights Disclaimer: Any information supplied is intended to inform about general historic destination performance based on information available at the time. It is not intended to be a substitute for further professional advice or more rigorous or specific analysis. It may not apply to an organisation’s specific situation and is not intended to be used or viewed in isolation. DQ and LWT assumes no liability for any actions taken based on supplied information or insights. The data sets, insights, and related resources provided are confidential to Lake Wānaka Tourism and its membership base only and are not for publication or dissemination.