Wānaka Quarterly Visitor Data Snapshot April

The Lake Wānaka Tourism's Quarterly Visitor Data Snapshots aim to provide members with access to topline information about the prior quarter’s performance. These insights have been gathered from the LWT Visitor Insights Dashboard. The Visitor Insights Dashboard provides members and stakeholders access to clear visitor data and RTO-led research, supporting informed business decision-making.

New: Visitation Data: Visitor Volume Estimates (VVEs)
LWT and DQ is pleased to incorporate a new visitation estimate data source created in collaboration tourism data experts Vistr. This estimate, known as Visitor Volume Estimates (VVE), relies on mobile data location “pings,” similar to the now discontinued Visitor Local Population Estimates (VLPEs), but with different methodology believed to better reflect regional visitor counts. The VVEs have been integrated into the Visitor Insights Dashboard and for further information about this source click here.

New: Visitor Economy Insights Resource
The new Visitor Economy Insights Resource produced in collaboration with DQ, provides a comprehensive summary of key statistics, data, and insights. It will be updated in August (for year end June) and February (for year end December), and can be found on the Insights & Research page of the Visitor Insights Dashboard.

Access the latest Visitor Economy Insights Resource for year ending June 2024.

April - June 2024 (Q4 FY23-24) Overview
From April to June 2024, the new VVEs indicate that Wānaka hosted over 612,000 visitor days, a 9% drop from 2023 but still well above the same period in 2022.

International visitor days rose by 20%, while domestic visitor days fell by 17%. Which may reflect higher living costs and reduced discretionary spending in New Zealand and Australia.

Visitor spending increased by 2%, with a notable 23% rise in international expenditure.

Commercial accommodation guest nights dropped by 10% to 138,000, but non-commercial property nights rose by 2% to 34,000.

The visitor experience score remained stable, with Net Promoter Scores (NPS) at 70 over the past year and 73 in the last three months, well above the New Zealand NPS average.

Note: expenditure figures aren't inflation-adjusted.

VISITOR EXPERIENCE
The Visitor Experience Survey is a survey of visitors to the Queenstown Lakes district. The results are shared quarterly and outline a variety of experience aspects including; visitor motivations, connection with people and place, activities/attractions, net promoter score, and overall visitor experience satisfaction. The Visitor Experience Survey is Destination Queenstown and Lake Wānaka Tourism's collaborative research initiative facilitated by tourism research experts Angus & Associates.

Content Disclaimer: The content contained within this email is current at the time of publishing and has been gathered from the latest information available to LWT and DQ. This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please contact us. Any unauthorised use, distribution or copying of the contents is prohibited.

Insights Disclaimer: Any information supplied is intended to inform about general historic destination performance based on information available at the time. It is not intended to be a substitute for further professional advice or more rigorous or specific analysis. It may not apply to an organisation’s specific situation and is not intended to be used or viewed in isolation. DQ and LWT assumes no liability for any actions taken based on supplied information or insights. The data sets, insights, and related resources provided are confidential to Lake Wānaka Tourism and its membership base only and are not for publication or dissemination.