Wānaka Quarterly Visitor Data Snapshot January

The Lake Wānaka Tourism's Quarterly Visitor Data Snapshots aim to provide members with access to topline information about the prior quarter’s performance. These insights have been gathered from the LWT Visitor Insights Dashboard. The Visitor Insights Dashboard provides members and stakeholders with easy-to-understand visitor-related data and RTO-led research. With this, members and stakeholders should be able to draw their own insights to guide business decisions and activity.

January – March 2024 (Q3 FY23-24) Overview
In the January - March 2024 period Wānaka's visitor expenditure reached $92m, a significant 16% increase on the same period 2023, driven by increases in domestic (4%) and international (35%) visitor expenditure. Commercial Accommodation guest nights increased by 5% compared to the same period in 2022. Average occupancy was recorded at 66% in January, 60% in February and 57% in March. Wānaka's visitor experience survey sample size continues to build, indicative results show Net Promoter Score (NPS) sitting at 69 over the last 9 months, with overall satisfaction sitting at 8.7 out of 10.

Note: expenditure figures aren't inflation-adjusted, NPS scores are indicative while the Lake Wānaka Tourism and Destination Queenstown's visitor experience survey builds sample size.

VISITOR EXPERIENCE
The Visitor Experience Survey is a survey of visitors to the Queenstown Lakes district. The results are shared quarterly and outline a variety of experience aspects including; visitor motivations, connection with people and place, activities/attractions, net promoter score, and overall visitor experience satisfaction. The Visitor Experience Survey is Destination Queenstown and Lake Wānaka Tourism's collaborative research initiative facilitated by tourism research experts Angus & Associates.

Note: Wānaka's sample size is currently building and results are to be treated as indicative until a valid sample is reached.

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Insights Disclaimer: Any information supplied is intended to inform about general historic destination performance based on information available at the time. It is not intended to be a substitute for further professional advice or more rigorous or specific analysis. It may not apply to an organisation’s specific situation and is not intended to be used or viewed in isolation. DQ and LWT assumes no liability for any actions taken based on supplied information or insights. The data sets, insights, and related resources provided are confidential to Lake Wānaka Tourism and its membership base only and are not for publication or dissemination.