Wānaka Quarterly Visitor Data Snapshot October

Lake Wānaka Tourism is delighted to launch a new quarterly visitor insights resource, in collaboration with Destination Queenstown. The Quarterly Visitor Data Snapshots aim to provide members with access to topline information about the prior quarter’s performance.

Visitor Insights Dashboard
These insights have been gathered from the LWT Visitor Insights Dashboard. The Visitor Insights Dashboard provides members and stakeholders with easy-to-understand visitor-related data and RTO-led research. With this, members and stakeholders should be able to draw their own insights to guide business decisions and activity. To learn more about the visitor insights dashboard we are holding a training session February 27 (10-11am or 2-3pm).
Link here to register for the training session, or reach out to Molly with any questions.

October - December 2023 (Q2 FY23-24) Overview
In the October - December 2023 period Wānaka's visitor expenditure reached $70m, a significant 27% increase on the same period 2019, driven by increases in domestic and international visitor expenditure. There was a small 3% decline on the same period in 2022 due to a 15% decline in domestic visitor expenditure. Commercial Accommodation guest nights increased by 14% compared to the same period in 2022. Average occupancy decreased to 36% in October following the winter ski season and increased to 55% in December. Wānaka's visitor experience results continue to build with Net Promoter Score reaching 72 for the last 6 months and a slight dip to 69 for the last 3 months.

Note: expenditure figures aren't inflation-adjusted, NPS scores are indicative while the Lake Wānaka Tourism and Destination Queenstown's visitor experience survey builds sample size.

VISITOR EXPERIENCE
The Visitor Experience Survey is a survey of visitors to the Queenstown Lakes district. The results are shared quarterly and outline a variety of experience aspects including; visitor motivations, connection with people and place, activities/attractions, net promoter score, and overall visitor experience satisfaction. The Visitor Experience Survey is Destination Queenstown and Lake Wānaka Tourism's collaborative research initiative facilitated by tourism research experts Angus & Associates.

Note: Wānaka currently has a low sample size and results are to be treated as indicative until a valid sample size is reached.

Content Disclaimer: The content contained within this email is current at the time of publishing and has been gathered from the latest information available to LWT and DQ. This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please contact us. Any unauthorised use, distribution or copying of the contents is prohibited.

Insights Disclaimer: Any information supplied is intended to inform about general historic destination performance based on information available at the time. It is not intended to be a substitute for further professional advice or more rigorous or specific analysis. It may not apply to an organisation’s specific situation and is not intended to be used or viewed in isolation. DQ and LWT assumes no liability for any actions taken based on supplied information or insights. The data sets, insights, and related resources provided are confidential to Lake Wānaka Tourism and its membership base only and are not for publication or dissemination.